NEW DELHI: With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar. Maya's job is to click on online advertisements. She doesn't care about the ads, but diligently keeps count — it's $0.18 to $0.25 per click.
The trend is catching up in India. Says Goutam Rakshit, chairman, Advertising Council of India: "It's a numbers game as far as media buying is concerned. And anybody who can manipulate numbers gets the edge. This is unethical, and needs to be curbed."
Read full story in The Times of India
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