Tuesday, May 18, 2004

CNN dumps Google for Yahoo

It is official, CNN.com News is now using Yahoo Search for it's web site. After a report appeared in the May edition of the Market Position newsletter, it now appears to be official ... the change has been made at CNN.

The odd thing about the search bar at CNN is that it defaults to the World Wide Web, and not CNN. Even after submitting a search query through the search input box and changing the option to search CNN, it would default back to the original setting of WWW. I did a some simple queries inside of CNN, and the results were often dated and off the mark. Of course, it may take time for them to get their indexing up to speed and in sync with CNN.

Although CNN would not be a persons first choice to search the Internet from, it does show that Yahoo is showing aggressive behaviour and turning the heat up on the search engine wars. CNN is part of the AOL Time Warner media empire and at present AOL Search is powered by Google. But the move into CNN can only bolster the array of News agencies that provide feeds for Yahoo News which include Reuters, CNET News, and a long list of others.

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