A little-known technology company wants to extend the success of search engine advertising into new territory.
Tacoda Systems, based in New York, is testing a system that lets marketers bid against rivals to reach targeted audiences as they surf the Web, according to company CEO Dave Morgan. Advertisers will be able to pay to reach a certain demographic of people (for example, high-income men aged 30 to 40 who have expressed an interest in buying a sports car) through sponsored text links that appear on Tacoda partner Web sites.
Right now, four major publishers, whose names Morgan would not disclose, are testing the system. Tacoda plans to publicly introduce the service, called Audience Match, during the summer.
Read the full story at CNET News.com
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