Bryan Eisenberg explains that it is a fascinating thing about watching visitors navigate is recognizing that repeat visitors typically use sites differently than first-time visitors. You might consider changing your navigation based on this, as Amazon.com changes the tabs displayed based on purchase and browsing patterns.
As Don Norman of the Nielsen Norman Group said, "Usability is not the goal. Honest, it isn't. Usability is always secondary. The goal is to satisfy the needs of the user. Information, functionality... And if you work for a company, one goal is to keep the company profitable.... Would I degrade a product if I knew it would increase sales? Yup."
Read Bryan's article at ClickZ Network. This is the third part of a series of articles. Here are the links to Part 1 and Part 2.
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