Three Most Important Graphic Design Mistakes

At AIGA's national conference in September 2005, Jessica Helfand of Winterhouse Studio presented ABC's John Stossel the three
most important design mistakes Americans make. Jessica, a
media consultant of very good standing, holds a B.A. and M.F.A. in
graphic design from Yale University.

Jessica, noticing Stossel's disconcern over the matter, added:

"In the 27 years that (20/20) has been on the air, you have never done a story on graphic design. Why is that?"

Apparently, Stossel pondered the question, and it prompted him to produce an in-depth report the following season. The report included some font selection guidelines that, up until now, I have been completely oblivious to.

Paul Rand was mentioned in the report. Rand was a well-known American graphic
designer, best known for his corporate identities (logos, if you will) for IBM, ABC, Cummins Engine, Westinghouse, and UPS (original UPS logo has since been replaced).

See the report via YouTube.