Google Analytics Gets Major Overhaul

Judging by the buzz around the new version of Google Analytics, there seems to be a lot of happy people out there. Google will be activating this new version on all current Analytics accounts over the next few weeks.

Here are some of the improvements:

• Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.


• Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.


• Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.


• Contextual help tips: Context sensitive Help and Conversion tips are available from every report.

Jeff Gillis of the Google Analytics Team says:

Since Google Analytics launched in November 2005, the demand for website analytics has increased significantly. Today there are hundreds of thousands of Google Analytics customers, and web analytics has moved from being a niche function to becoming a mainstream aspect of the business for companies of all sizes. You've asked that we focus our engineering efforts around maintaining the sophistication and features that experienced users want, while also making it easy for both experts and non-experts to quickly and easily find the answers you want.