Calculator takes Text Links in new direction

Want to know what you can charge for a simple text link? It is all dependant upon many factors and there is a simple tool that can let you visualize (and explain) how all the pieces fit into place.

The Text Link Ad Calculator is a slickly packaged Web 2.0 device that will open up many of the secrets behind selling or buying links. The creators of the tool provide a descriptive essay on how this tool actually operates. Pretty unusual for a tool of this magnitude.

In light (or wake) of Matt Cutts announcement that Google will be taking a closer look at paid links, this is a bold and provocative move from TextLinksAds. I am sure they have done their homework on this subject and they may reap some benefit from it. The intricate work to develop and implement the tool had to weigh heavily on their minds.

Now it is here, lets sit back and see how it plays out.

Looking out the window

I was never privy to the the inner workings of selling links. But I had a good grasp of most of the mechanics behind it. There were certain intricacies that I felt were important, but could never get a clear understanding of what they were.

This calculator reveals what the designers think are important areas of the page. Most of those areas are generally understood to be important, by me, and the ways from others around the SEO area. It is not written -- it is perception.

Taking the perception of link placement and representing it an intuitive manner to the masses will have a great impact. The graphical interface with instantanial reporting only solidifies the proposition. If this is Web 2.0 and the direction it is headed, then they are on the right track.



VIA: Blue Sky Brothers,LLC