If Google Inc. opens its books this week as many still expect, its rivals will be hoping to unravel one of Silicon Valley's most closely guarded secrets: how much it makes every time someone on the planet Googles.
Larger competitors, such as Yahoo Inc. and Microsoft Corp. , are likely to seek clues on Google's profitability and how much the secretive firm is investing in new technology, as they seek to carve out a chunk of the online search market, analysts said.
Smaller competitors said they are expecting Google's financial data to show that it is more profitable than it has suggested in the past, a sign that there is plenty of money to be had for niche players in the Web search market.
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