Keyword Suggestion Tools

One of the most crucial aspects of optimising your site is choosing the right keywords that you want to rank for. Evaluating the importance of keywords requires a tool that will show you how frequently certain keywords are searched on the web.

In order to help inform you of the keyword frequencies, I will list a couple of keyword suggestion tools that are available for use on the Internet. Please note that these tools are what the individual services have been tracking and may not be representative of keyword searches on the whole -- they are suggestive. By combining the knowledge of all of these tools together, you will at least have a more clearer picture of keyword usage in search queries overall.

• Overture Search Term Suggestion Tool - http://inventory.overture.com/d/searchinventory/suggestion/
  
• Google's AdSense Keyword Sandbox - https://adwords.google.com/select/main?cmd=KeywordSandbox
  
• Espotting's Regional UK Regional Keyword Tool - http://www.espotting.com/popups/keywordgenbox.asp
  

Another tool, is offered by WordTracker. Wordtracker's data is mainly derived from US meta crawlers, so mainly useful for US sites. They offer a Free Trial to evaluate their service. http://www.wordtracker.com/trial/index.php3


After determining what keywords you will likely be using, find out what the competition on those keywords are by searching for them in the Search Engines. Do not stop with just Google either. Yahoo and MSN combined can be just as formidable as a Google search.