The Associated Press is reporting that AXA, the world's No. 3 insurer, is taking Google Inc. to court next month in the latest trademark challenge to threaten the heart of Google's business model—advertising.
Google is already embroiled in litigation on both sides of the Atlantic over claims that its pay-for-placement service, Adwords, lets clients hijack their competitors' trademarks.
See story at eWeek - New Trademark Lawsuit Challenges Google
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