Tuesday, November 9, 2004

SEO Toolbar

InsideGoogle reported on the first-ever SEO Toolbar which assists site owners with tracking backlinks for all the major search engines and if the page is listed in DMOZ. The toolbar is offered by Garry Grant's Search Engine Optimization, Inc.



Some people may know Garry. He's played a guitar since the age of 19 and has appeared with the likes of Bruce Springsteen and Bon Jovi. His career in web development started when he founded DAG Web Studios about 10 years ago. He also holds a degree, Bachelor of Science in Computer Science, from Monmouth University.



So does all of this make for another must-have toolbar? Not really. Garry is an entrepreneur with a lot of savvy. As a self-professed leader in the SEO Industry, this toolbar (as most are) is just a gimmick.



It boasts that it will provide you with data from 9 search engines. In all actuality, there are only 2 that you need to concern yourself with, Yahoo and Google. All the rest are derived from these two.



One thing that sticks in my craw about this toolbar is that you are required to submit an email address and your Zip Code before you can download it. That is enough for me to pass it up.



Better Alternatives are Available



I use a service, Uptimebot, which will deliver the exact same results as this toolbar. Here are the results for this site Webstractions. I am sure that a bookmarklet could be fashioned to pluck the current page from the address bar and post it to the form. If anybody creates a bookmarklet, please let me know and I will blog it for you.



If you really want advanced linkback analysis though, I recommend Axandra's (maker of Arelis) Link Popularity Check. It is a free desktop program that checks the link popularity status of your web site on several search engines and compares it to other web sites on the Internet (for example your competitors).



Link Popularity Check is completely safe to install on your system. It will not change the system registry and it will not make any unauthorized connections from your system. The software also includes an uninstaller.

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