Thursday, November 11, 2004

Google to Certify SEM Professionals

For $50 and a passing grade of 75% on an entrance exam, you can become certified as a Google Advertising Partner according to an article at DMNews. The program is similar to those run by Microsoft and Cisco for developers and engineers, but requires search marketers to prove their knowledge of Google advertising policies and product details.



Along with passing the exam, marketers must handle at least $1,000 in AdWords spending over a 90-day period to qualify for certification. Google Advertising Professionals receive a logo to display on their Web sites and marketing materials. They also get access to My Client Center, a centralized 'master account' for managing different client accounts.

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