Friday, October 22, 2004

Firefox Reaches Goal for NY Times Ad Campaign

Firefox advocates' call for donations to pay for an advertisement in The New York Times has more than reached its target , and only three days into the campaign.



The campaign, run by Spread Firefox volunteers, started Tuesday to raise money to place a full-page ad for the launch of the open-source browser in The New York Times. The goal was to get 2,500 people to donate $30 or more to the marketing fund within 10 days, or before the official release of Firefox 1.0 on Nov. 9.



The Firefox Release 1.0 is a landmark moment in the browser wars. "This is Mozilla’s most important release ever," says Ben Goodger, lead engineer for Firefox. "We have an opportunity to take market share from Microsoft. This is as good a chance as ever existed." And the fact that its fans are paying for a full-page ad in the New York Times calling attention to the product will likely result in a few more stories such as this.

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