Wednesday, September 15, 2004

Microsoft Doorway Pages - Caught Spam Handed

Bhartzer over at WebProWorld posted an article that catches Microsoft red handed with the creation of doorway pages. The pages in question involve their Asian portal which redirects you to their Solution Marketplace using a little bit of JavaScript.



The article only cited 4 examples of this activity, but after I checked into it there are close to 600 pages of this section in the Google index. Most of the terms are hitting number one (I just did some random checks, not too extensive). It is not known if there are more divisions at Microsoft.com that are using this same technique.



Flood6, a moderator at WPW ponders

"Yeah, I'm sure that if google is aware of this, the decision on what to do is being made by someone fairly important at G.



If I were making the decision and there are fewer than 100 MS pages doing this, I would just axe those pages (and the pages they redirect to)."


I would imagine that they would filter out the doorway pages and let the other pages that were redirected to stand on their own. Just another method of filtering to add to the list.



Not wanting to get into the whole spam controversy, and whether they will be banned or not banned, I am content to see how those pages will play out in the next week or two after Google picks up on the thread.



I was more interested in how Yahoo was treating it. One interesting thing is that these pages must have a 'no cache' directive, because the results are not showing the link for it. The same holds true over at Yahoo Search as well.



So how is Microsoft fairing on Yahoo? Apparently not too well. Again I did some precursory checks, and they were not even showing up in the top 100 for those terms.



Of course, Yahoo is not carrying nearly as many of these pages as Google is. What else is new? But they are not banning them outright either, Yahoo is showing a mere 70+ pages in total. This is about par for the course IMO.



It is good to see that Yahoo is not playing favorites in the 'where are my pages' game. They seem to be treating Microsoft just like the rest of the website owners who are still waiting for 3 month old pages to be indexed. Perhaps they should sign up for SiteMatch and get their pages indexed to remain competitive in Yahoo Search.

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