Serebro (Серебро) - Case study in marketing without thought

Japan sends us a fox, but from Russia (with love) comes Serebro. Only placing third in Eurovision 2007, the long-legged Russian trio is racking up lots of views over at YouTube -- well of course they would.

With a high climbing single Song #1 (Red Version) on the pop charts, they followed up with an extended music video (Red2 Version) that sizzles. Watch for the quick blowing of the hair during the dance break. Perfect.

The Producer, Max Fadeev, was not trying to invent anything on purpose. It just happened.

"I just wanted to make it for my pleasure, the music, that I'm missing so much. I just wanted to compose songs without doing marketing research, not thinking about radio, TV format and so on...

...The music material, appearance of the band, girls' behavior on stage should be developed to the state when I am completely satisfied with it. We have been choosing the members of the band for quite a long time. They should have had perfect vocal abilities, expressive appearance and of course charisma."

While promotion was not their mind when going into Eurovision, the explosion in the aftermath was phenomenal. There are scores of videos running rampant on YouTube, all hitting high.

What mood of Serebro are you in? Mine is Violet.

Fierce! Festival's "Name in Lights" Provides Instant Celebrity

Name in Lights was a competition to find a name that will be created in giant illuminated letters and installed on a prominent UK landmark building. The competition is part of the Fierce! Festival 10th anniversary commission to artist Joshua Sofaer, who devised the concept and will be doing the installation.

The idea is to find the name that will be created. Entries were taken for names, alive or dead, and up to 150 words as to why they would want to see that name in lights.

The contest is closed now and next week a panel of judges will pick the lucky winner. Then that name will be fabricated as a massive illuminated sign (as you see below) beaming out across the city, from Birmingham Central Library.

Go ahead, get your name in lights too and share it with a friend. Flash is required.


I got my name in lights with notcelebrity.co.uk

VIA: Larry Hnetka