Saturday, June 2, 2007

Ain't Gonna Say It, But I told you so John!

Poor John is scratching his head over his latest revelation that his keyterm for "Make Money Online" went from the number one slot to being buried on page three. Tsk, tsk. I will buy you a beer for that one though!



I did warn people of Google's intent of cracking down on paid links and highlighted the fact of fucking with their NoFollow brainchild by offering them up as Pay To Dofollow (PTD) links may be a disaster in the making.



Google's latest in a series of algo updates, has cracked down even tighter on paid links from publishers. It appears that they are punishing them even further with ranking reductions. The easy to spot targets for rank reduction would be sections such as sidebars and footers. Ferreting out dofollow links buried inside a sea of nofollow's is without any stretch of the imagination very doable -- or at least raise a red flag.



Being so close to the main content of the page (the blog post), PTD's may require a little more tweaking on Google's part. Whether or not this was one of the factors in John's reduction is hard to say. However, there are obvious and numerous link candidates on his pages to warrant the flaccid nature of his evidently limper ranking impotency.



I would also like to mention to all of the people who where suckered into PayPal-ing for a PTD from John -- this is not a one way street. Google may be waiting for the light to change before proceding through the intersection to slap you with a penalty as well. Hopefully you will have noticed that the light has changed and not get T-boned by Google in the process.









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