Bill Gates: MSFT Will Wear White Hat In Search

In a John Battelle Searchblog entry today, some interesting notes on Bill Gates and the future of Search. Gates, the featured speaker at a dinner mentioned that MSFT will clean up their act in regards to search practices, but he seemed to hint things would go a bit further than that.

"They (Google) have a way of formatting things that has had some appeal," Gates said. "It will be matched."



"Web search is a incredible business," he continued. "(But) If you want to find things that are local...it's terrible today. If you want to find things that are of particular interest to you, it is quite terrible today."

John added, (that) Gates blamed search's shortcomings on its keyword-based approach, and argued that natural language and contextual semantic approaches will be the next leap forward.